Moving Blog Ads

 

Dry Lips and I, on the Whitedot forum, have been having a bit of a discussion on the topic of moving blog ads.

A study published in “Communication Research” found the following:

“This study investigated the effects of pop-up windows and animation on online users’ orienting response and memory for Web advertisements… The results fully supported the proposition that pop-up ads elicit orienting responses.”

Here are my brainwave study results comparing the following:

1. Read: reading a novel

2. Blog: www.salon.com (no moving ads – with subscription)

3. Ad: www.cbc.ca (few moving ads)

4. Ads: http://movies.msn.com (lots of moving ads)

5. guitar: Playing the guitar

 

 

Reading a novel

 

Online Voting Ends July 10

 

The Robert Wood Johnson Foundation has committed to awarding “$500 million in grants to reverse the childhood obesity epidemic by 2015″.

To get a better idea about what programs should be supported they looked at the research on the causes of obesity. From this they picked “20 recently published articles ” that looked promising.

Now the Foundation is asking the public to vote.

“This summer, we want to know what you think. Below are 20 articles that we believe had a major policy impact, affected our work and thinking, or warranted our attention, due to our effort to advance the research and knowledge base for childhood obesity prevention. Please choose up to five (5) articles you think best meet those criteria. We will publish the voting results in mid-July. Voting ends July 10, so vote now.”

My 5 picks are (note articles are listed in random order):

 

“A Randomized Trial of the Effects of Reducing Television Viewing and Computer Use on Body Mass Index in Young Children”

 

“Fast-Food Restaurant Advertising on Television and its Influence on Childhood Obesity”

 

“Child Care as an Untapped Setting for Obesity Prevention: State Child Care Licensing Regulations Related to Nutrition, Physical Activity, and Media Use for Preschool-Aged Children in the United States”

 

“The Context for Choice: Health Implications of Targeted Food and Beverage Marketing to African Americans”

 

“Is Support for Traditionally Designed Communities Growing? Evidence from Two National Surveys”

 

I hope everyone takes a few minutes to vote, especially for the article “A Randomized Trial of the Effects of Reducing Television Viewing and Computer Use on Body Mass Index in Young Children”