TV Brain Wave Published Studies

One more new page:

http://www.tvsmarter.com/documents/brainwaves3.html

TV Brain Wave Published Studies

from the textbook

The Neuropsychology of Everyday Life: Issues in Development and Rehabilitation

December 31, 1990

Edited by David E. Tupper and Keith D. Cicerone

Chapter 4 “Cognition and Watching Television”

written by John J. Burns and Daniel R. Anderson

Note: References listed on pages 106-108

New tvSmarter Pages

I’ve added a few new pages to tvSmarter.com, hope you’ll check them out.

Playing versus TV

http://www.tvsmarter.com/documents/playing.html

Young Children (babies & toddlers) and TV

http://www.tvsmarter.com/documents/young.html

My Democracy page had gotten too unwieldy, so I divvied it up into:

Democracy & TV

http://www.tvsmarter.com/documents/democracy.html

Civil Society & TV

http://www.tvsmarter.com/documents/civil.html

Propaganda, the News & TV

http://www.tvsmarter.com/documents/propaganda.html

Covert Propaganda & TV

http://www.tvsmarter.com/documents/propaganda2.html

Torture & TV

http://www.tvsmarter.com/documents/torture.html

Please let me know if I should change and/or add anything or any other suggestion.

Dove Campaign for Real Beauty

Jon Hanson has written an excellent takedown of the “Dove Campaign for Real Beauty”.

Here are a few excerpts:

Several weeks ago, as part of its much lauded “Dove Campaign for Real Beauty,” Unilever released “Onslaught,” a video (above) examining disturbing images of women in beauty-industry advertising. The video ends with this admonition to parents: “Talk to your daughter before the beauty industry does.”

But is talking “to your daughter before the beauty industry does” an effective solution?

It seems peculiar, therefore, that Dove would offer a film demonstrating the ubiquitous attack of the beauty industry that ends with the suggestion to parents that they are the ones to make a difference by simply talking to their kids. If the industry is the problem, it strikes me as odd that the parents are supposed to be the solution.

Hanson, makes a very interesting point, about parallels with Philip Morris ad campaigns.

Telling parents to talk to their children is not unusual as a public relations Philip Morris Talk to your Kids; They’ll Listen strategy. For instance, Philip Morris, among other companies, has long been pushing that message in its “public service” ads, particularly since the industry began to face a real threat of tort liability in the 1990s. The message seems public-spirited, but most industry analysts believe that Philip Morris is delivering, not a public-service message to parents, but a responsibility-shifting message to the public: kids smoke because of uninvolved or irresponsible parents, not because of anything that Philip Morris has done.