TV Brain Wave Published Studies

One more new page:

http://www.tvsmarter.com/documents/brainwaves3.html

TV Brain Wave Published Studies

from the textbook

The Neuropsychology of Everyday Life: Issues in Development and Rehabilitation

December 31, 1990

Edited by David E. Tupper and Keith D. Cicerone

Chapter 4 “Cognition and Watching Television”

written by John J. Burns and Daniel R. Anderson

Note: References listed on pages 106-108


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Moving Blog Ads

Dry Lips and I, on the Whitedot forum, have been having a bit of a discussion on the topic of moving blog ads.

A study published in “Communication Research” found the following:

“This study investigated the effects of pop-up windows and animation on online users’ orienting response and memory for Web advertisements… The results fully supported the proposition that pop-up ads elicit orienting responses.”

Here are my brainwave study results comparing the following:

1. Read: reading a novel

2. Blog: www.salon.com (no moving ads – with subscription)

3. Ad: www.cbc.ca (few moving ads)

4. Ads: http://movies.msn.com (lots of moving ads)

5. guitar: Playing the guitar

Reading a novel

Reading a novel

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How TV Effects Brainwaves

Here’s an excerpt from my new brainwave page.

Please let me know if you have any questions, suggestions for improvements, etc…

Also, this is just an excerpt, for more complete information please go to:

http://www.tvsmarter.com/documents/brainwaves.html

How Does TV Effect Brainwaves?



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Scientific American

Here is a comment I posted at the Scientific
American website regarding Television Addiction
Is No Mere Metaphor

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A Brainwave Paradox

At allexperts.com I posted a question about Alpha/TV/Orienting:

http://en.allexperts.com/q/Neuroscience-2933/2008/1/Brainwave-Paradox.htm

Kai Schreiber, the expert helping me out here, gave an excellent
an thoughtful answer.

Thank you Kai !

Note,  Kai Schreiber has a Graduate Degree in Neuroscience
and a PhD in Physiology.

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Overstimulation = Slow Brain Waves

My pet peeve is scientists who use the term overstimulating when discussing the deleterious effects of TV on small children.

“The rapidly changing images and sounds of television, even in educational children’s programming, are certainly mesmerizing to young children but can be overstimulating, scientists say.”

 

 

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