On Sunday we went into the City (San Francisco), and were walking down California Street when what should we see, but a Billboard saying “Turn It Off”.
This is the only time I’ve ever seen an ad urging people to turn off the TV. It was quite thrilling (like sighting a unicorn), so I had to pull out my cell phone and take a picture.
Their mission is: “is to create innovative partnerships that empower low-income Californians to increase fruit and vegetable consumption, physical activity and food security with the goal of preventing obesity and other diet-related chronic diseases.”
All worthy goals, and definitely TV Turn-off is an important tool in achieving these goals.
“For kids, reducing TV viewing may be a key to preventing obesity” – Stanford Report (May 1999)
“A study of the habits of members of the National Weight Control Registry — a group of about 5,000 people who have lost an average of 73 pounds and kept off at least 30 of them for more than six years — found that most watch fewer than 10 hours of TV a week.” – USAToday (Oct 2005)
“TV and Computer Limits Make Kids Slimmer” – WSJ Health Blog (March 2008)
“Increasing Physical Activity And Limiting Television May Lead To Reduction In Type 2 Diabetes” – Science Daily (Dec 2008)