This week, CCFC sent letters to the Superintendents of Education for each of the 42 states where Channel One has a “significant presence”.
From this letter:
“Since its founding in 1989, Channel One News has been widely criticized both for its business model and its content. Channel One loans schools television equipment if they agree to show a daily 12‐minute program that includes news, feature stories, and two minutes of commercials targeted specifically at students. No other company generates revenue by compelling a captive audience of students to watch television commercials during taxpayer funded class time. For advertisers, the benefits are obvious. As Channel One’s founder, Joel Babbitt, once remarked, “The advertiser gets kids who cannot go to the bathroom, cannot change the station, who cannot listen to their mother yell in the background, who cannot be playing Nintendo.” But for students and educators, Channel One is a terrible deal.”
Exactly. A big reason so many kids are failing in school is because they are spending a huge amount of time watching TV (kids spend, on average more time watching TV than they spend in school). Schools using Channel One are sending the message to parents and kids that watching TV is good for kids.
CCFC has setup a Campaign page urging everyone to write to their state superintendent of education to get the message across that Channel One is a bad deal for kids and schools , plus they have nifty tools to make this quick and easy:”
I just sent my email, I hope you’ll do the same!
More on Channel One:
“On average, students remembered more ads from Channel One than news stories.” http://pediatrics.aappublications.org/content/117/3/e423.full
“In exchange for this irresistible opportunity to market to a captive audience, Channel One can charge advertising rates of up to $195,000 per 30-second ad.