tvSmarter – Life in a TV Nation


Baby Einstein Refunds

Congratulations to the Campaign for a Commercial-Free Childhood (CCFC) !

Note: for a list of studies looking at the effects of TV on very young children see:

CCFC successfully pressured “the Walt Disney Company to offer a full refund to anyone who purchased a Baby Einstein DVD in the last five years.”

This is in addition to their “2006 Federal Trade Commission complaint” which forced Disney to stop making false claims that Baby Einstein DVDs were educational.

From The New York Times article on the Baby Einstein Refunds:

Last year, lawyers threatened a class-action lawsuit for unfair and deceptive practices unless Disney agreed to refund the full purchase price to all who bought the videos since 2004. “The Walt Disney Company’s entire Baby Einstein marketing regime is based on express and implied claims that their videos are educational and beneficial for early childhood development,” a letter from the lawyers said, calling those claims “false because research shows that television viewing is potentially harmful for very young children.”

Perhaps “Baby Einstein” should be renamed “Baby Bozo” !

But it was the comments that were the most fun, here are a few that I especially liked:

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