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CCFC – The Mouse That Roared

Baby Einstein by khara
Baby Einstein, a photo by khara on Flickr.

Walt Disney is a multi-billion dollar mega-corporation, and according to Wikipedia “It is the largest media conglomerate in the world in terms of revenue.” Campaign for a Commercial-Free Childhood (CCFC), on the other hand, is a tiny multi-thousand dollar non-profit who took on Walt Disney… and won.

“Parent alert: the Walt Disney Company is now offering refunds for all those “Baby Einstein” videos that did not make children into geniuses. They may have been a great electronic baby sitter, but the unusual refunds appear to be a tacit admission that they did not increase infant intellect. “We see it as an acknowledgment by the leading baby video company that baby videos are not educational, and we hope other baby media companies will follow suit by offering refunds,” said Susan Linn, director of Campaign for a Commercial-Free Childhood, which has been pushing the issue for years.

http://www.nytimes.com/2009/10/24/education/24baby.html?_r=1

And it didn’t take long for Disney to take it’s revenge:

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